BRIEFINGS

21/10/24, 22:53

BRIEFINGS

The Daily Briefing

🎯 Give energy to the team and share objectives and useful

information for the day (i.e. new products, selling techniques ...).

WHO: Conducted by Store Manager, Assistant Store Manager or Department Manager and with the participation of all team members (split into sub-groups when the brief is carried out during store opening hours). WHERE: Selling floor or back office, where the group is the least disturbed.

HOW:

Describe the store situation: atmosphere, sales figures, achievements (High Sale Tickets), traffic, product display, stock, etc.
Select and recall main objectives: quantitative (sales, Sell2, UPT, conversion rate, new clients …) and qualitative (greeting, approach, styling …)
Explain how to move forward: priorities, methods, tools and techniques, everyone's role and contribution.
Ask for feedback, acknowledge, and wrap up with key actions for the day.

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21/10/24, 22:53

BRIEFINGS

💡 Tips: Bring in energy and positivity (even when results are disappointing) Find the right balance between interacting with the team and communicating information to fit within the 10-minute timeframe Create some diversity: Choose topics related to products (collections, trends, mix and match ...), clients, teams, or operations. Diversify the brief modality by setting up exercises, roleplays or short brainstorming - refer to the FEF toolbox to refresh selling techniques and access ready-to-use activities. Allow Client Advisors to grow: occasionally invite selected Client Advisors to conduct the brief. Guide them through the preparation but don't intervene during the brief unless necessary. Ask for and give feedback afterwards in a short 1-to-1 meeting.

Daily Brief Form:

Example of Daily Briefing Agenda

The Long Briefing

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🎯 Deep dive on key topics, take advantage of individual expertise,

acknowledge team members, and promote peer-to-peer learning.

BRIEFINGS

WHO: Conducted by Store Manager, Assistant Store Manager or Department Manager assisted by 1 or 2 Client Advisors (based on their area of expertise) and with the participation of all team members (split into sub-groups when the brief is carried out during store opening hours). WHERE: Selling floor or back office, before or after store opening hours In a separate location split into sub-groups during store opening hours WHEN: Ideally, once a week and at least twice a month

How:

Brainstorm the topics to address monthly or bi-monthly based on the priorities, store objectives, and team performance.
Ask for volunteers, set up a calendar and confirm roles and responsibilities.
Support facilitators during the preparation phase and remind them to focus on the intended outcome while designing the content.
Design an alliance at the beginning of the meeting to bring everyone onboard and establish a safe environment
Include an interactive moment in the session, a Q&A session, and invite for feedback
Wrap up the session and share the recap with the entire store staff

💡 Tips: Add value to meetings by identifying your role, playing to your strengths, and using positive body language Mention real client interactions (including after-sales), examples and best practices Reformulate key findings and handle objections Promote collaboration and information sharing

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21/10/24, 22:53

BRIEFINGS

Post the Topic Schedule in the back-office and follow-up with the facilitators on the preparation status:

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Source: TEAM/TEAM PERFORMANCE/TEAM ACTIVATION/BRIEFINGS.pdf